OUR WORK

 

MODERN CONTENT INC.

Established in 2008 as an enterprise level Social Media and Digital Marketing company, Modern Content continues to stay far ahead of game of using Modern Media and Digital Marketing to improve our clients online presence.  Ultimately, we expand your digital footprint by building and broadcasting rich, relavant, and "always right" content and doing so in real-time.  Today's consumers demand this online digital and social presence and Modern Content thrives on this 24/7 engagement.

 

While our managing partners and founding "Agents" (John Ivers and Stefan Kogler) were born on Automotive, our social, digital, and content marketing success is well documented in Healthcare, Senior Living, QSR and Food Service, Financial and Industrial markets (both B2B and B2C): 

 

 

 

"Content creates action and a desired behavior...He or She who publishes more WINS!!"

Greektown Casino Hotel - Detroit
Greektown Casino Hotel - Detroit

In an early Friday meeting a skeptical Casino executive asked if we could really drive traffic to his casino floor. Always up for the challenge, by noon that day we created "#CodewordFriday" giving $20 of Bonus Play to anyone showing up at "Club Greektown" and mentioning the Code. Needless to say, about eight hours and 4000 visitors later we were politely asked to shut the campaign down.

West Penn Allegheny Health System
West Penn Allegheny Health System

Healthcare Content Marketing and Social Media Strategy to WIN the Share of Voice in the greater Pittsburgh Healthcare market and drive traffic to re-branded website. Results: Averaged 30,000 click-thru's per month with Page Views/User UP 75%, Average Time On Site UP 216%, and Search Engine Traffic UP 136%. This purely Digital/Social/Mobile Strategy was successfully implemented and competed with the crosstown rival (and teaching university) at about a tenth of their budget.

Chrysler "What's My AQ" Campaign
Chrysler "What's My AQ" Campaign

Strategy - Creative - Microsite - Social Campaign for Chrysler's Certified Preowned Vehicle Program. Launched on Superbowl Sunday 2011 (same day as the infamous Eminem Ad) and virtually promoted at all of the major events of 2011. WINNER of six Chrysler Communicator Awards.

Chrysler "What's My AQ" Campaign
Chrysler "What's My AQ" Campaign

Creative - Strategy - Digital - Social Campaign for Chrysler's Certified Preowned Vehicle Program. Launched on Superbowl Sunday 2011 (same day as the infamous Eminem Ad) and WINNER of six Chrysler Communicator Awards.

Budding Tree
Budding Tree

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Fallen Apples
Fallen Apples

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Cherry Blossom
Cherry Blossom

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Ray of Light
Ray of Light

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"Life is Short...Be Social"

West Penn Allegheny Health System
West Penn Allegheny Health System

Healthcare Content Marketing and Social Media Strategy to WIN the Share of Voice in the greater Pittsburgh Healthcare market and drive traffic to re-branded website. Results: Averaged 30,000 click-thru's per month with Page Views/User UP 75%, Average Time On Site UP 216%, and Search Engine Traffic UP 136%. This purely Digital/Social/Mobile Strategy was successfully implemented and competed with the crosstown rival (and teaching university) at about a tenth of their budget.

Water Droplets
Water Droplets

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Budding Tree
Budding Tree

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Fallen Apples
Fallen Apples

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Cherry Blossom
Cherry Blossom

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Ray of Light
Ray of Light

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