West Penn Allegheny Health System

Healthcare Content Marketing and Social Media Strategy to WIN the Share of Voice in the greater Pittsburgh Healthcare market and drive traffic to re-branded website. Results: Averaged 30,000 click-thru's per month with Page Views/User UP 75%, Average Time On Site UP 216%, and Search Engine Traffic UP 136%. This purely Digital/Social/Mobile Strategy was successfully implemented and competed with the crosstown rival (and teaching university) at about a tenth of their budget.