Greektown Casino Hotel - Detroit

In an early Friday meeting a skeptical Casino executive asked if we could really drive traffic to his casino floor. Always up for the challenge, by noon that day we created "#CodewordFriday" giving $20 of Bonus Play to anyone showing up at "Club Greektown" and mentioning the Code. Needless to say, about eight hours and 4000 visitors later we were politely asked to shut the campaign down.